Visionary Master Planning

Our Design and Technical team comprises talented individuals who are detail-oriented with an eye on the big picture. Their dedication to ensuring each design reflects the unique character of the development is showcased from the initial stages of planning, as they provide personalised guidance on master planning, site layout and facilities programming.

Design, development & operational planning

Our robust network of leading architects and designers enables us to recommend key consultants that align with the owner’s vision. We embrace collaboration and carefully review design development, guest journey and specifications for operating supplies every step of the way to ensure compliance to the brand DNA, sustainability practices and owner’s brief. Strong returns and the project’s financial viability are assured through rigorous budgeting and value engineering.

Project Consulting & Readiness

Throughout the project lifecycle, owners enjoy peace of mind as they continuously observe our commitment to ensuring the property is poised for optimal success. We consult with a developer’s sensibility and understand the importance of efficient problem solving and stringent commissioning and testing of each space for a successful handover to operations.  

Holistic destination-oriented conceptualisation

At Capella Hotel Group, our global hotel concepts integrate local sensitivity to create a hotel that aligns with the destination and meets domestic and international demands. Our operations specialists collaborate with tastemakers to conceptualise distinctive F&B dining experiences, amenities and wellness immersions that affirm our positioning as a new market leader in the destination.

Pre-opening Support & Continuous Quality Assurance

We pledge operational excellence from the pre-opening stages and lend support in executive team selection, budget processing, training and recruitment, and critical path monitoring to yield maximum performance. When the hotel is open, we ensure continuity and efficiency in operations by assisting in human resources, procurement and finance, and service quality management in Rooms, Food & Beverage, Wellness, and IT.

Custodians of your Asset

As custodians of the hotel asset, we provide preventive maintenance and CAPEX management, administrative coverage such as obtaining permits, licenses and insurances, and financial bookkeeping.

Maximising Revenue & Distribution Efficiency

Digitalisation and marketing automation are cornerstones of our sales and marketing strategy. We integrate data-driven solutions across all touchpoints including Rooms, Food & Beverage and Meetings to identify profitability opportunities, refine revenue forecasting and enhance guests’ lifetime value. From the cognitive buying process to post-stay evaluation, we have a deep understanding of guests’ movements and interaction in order to maximise revenue and build customer loyalty.

Best-in-Class Digital Marketing Strategy

Our performance-driven website and locally relevant e-commerce strategies establish high financial returns. Leveraging industry-leading software, we successfully achieve year-on-year growth in web traffic that leads to direct bookings. To reinforce guests’ engagement is a robust social media marketing plan, where the emphasis is placed on authentic content creation and targeted paid campaigns. The result is genuine connection with guests and increased brand awareness.

Strategic Alliances, Heightened Loyalty

Forming strategic affiliations with Global Hotel Alliance, Leading Hotels of the World and Design Hotels enable us to expand our global outreach and operate on a greater scale. These allow us to amplify market share, drive incremental revenue and increase brand loyalty – all while lowering distribution costs.

International Sales Deployment

With Regional Sales Offices located in key source markets including USA, UK, Europe, Australia, Greater China, South Korea and India, all hotels under our management benefit from effective market penetration and international marketing activities. In the following years, our network of offices will expand to include Singapore, Middle East and Latin America.